IP Quick Intellect

In our latest IP Quick Intellect Blog, Principal Lawyer Melissa McGrath outlines the latest on the Booking.com case and if adding the .com extension will overcome a generic obstacle for registration.

In our latest IP Branding & Social Media Blog, Senior Associate Catherine Sedgley and Legal Clerk Isabella Krstanovski explain Kraft's recent appeal and the importance of protecting your brand.

In our latest IP Branding & Social Media blog, Senior Associate Catherine Sedgley outlines the decision in the Trident Seafoods case which has provided clarity to the Australian trade mark community.

In 2017, Coleman Greig published a piece concerning a dispute between Aussie brand Bega and US giant Kraft, over the use of the 'peanut butter trade dress' of the iconic peanut butter jars with yellow lids. This blog comes as an update to that article, following the handing down of the decision in Kraft Foods Group Brands LLC v Bega Cheese Limited (No 8) [2019] FCA 593.

It's common for businesses to incorporate descriptive qualities of the services that they provide into their brand and there are no laws preventing the use of descriptive terms in business names. However, it is difficult to secure a trade mark over a descriptive word or phrase in the absence of other elements to make it distinctive to your brand.

It's no secret that US presidential candidates are prepared to spend millions on promoting their brand and securing the highly sought after position as the country’s leader. An interesting twist in the battle between Jeb Bush and Donald Trump provides an invaluable lesson to all brand owners.