IP Quick Intellect

Irrespective of whether you are a start up business or a multi-million dollar corporation, engaging in social media is considered common practice for many businesses these days. There are many PR benefits (and risks) involved when a business makes the decision to jump on the social media band wagon. The primary advantage of engaging in social media is often considered to be the direct and immediate access that an organisation has with its target audience. This can undoubtedly be the quickest (and most cost effective) way to gain direct consumer feedback about particular products and services or simply a great way to help a business build its brand.