IP Quick Intellect

If people in their personal lives could see the sense in setting guidelines as to what information they want people to share about their lives, then why shouldn’t a company or business do the same? For any business, your brand is your baby.

As a member of Generation X, I am embracing the whole social media revolution. I know that social media is a great marketing tool and it can also be a great way to keep in touch.  However, given the commercial risks associated with social media and the potential for such enormous backlash from both the media and followers, you sometimes have to wonder is it is really worth all the effort?