IP Quick Intellect

The widespread adoption of ‘the customer is always right’ mantra is well intended, but the result is a prevailing culture of ‘yes-people’ who run for cover at the first sign of conflict. In a small handful of circumstances, you should consider the customer most definitely wrong and call them on their inappropriate remarks. Here are my top 5 tips for dealing with inappropriate behaviour on social media.

From the outrageous to the obvious, the misinformed and outright malicious – the truth is, crisis communications in the social and online media environment is rarely discussed UNTIL an organisation finds itself in a crisis. But what if the subject of the latest #PRFail was you? Or your organisation?

For most companies, social media is a powerful communications and marketing tool. It enables them to reach a mass audience within a relatively quick timeframe and at minimal costs. However, for some individuals social media is used as a sword to name and shame or to air their complaints, criticisms and grievances.