Statistics suggest that every second, on average, around 6,000 tweets are tweeted on Twitter. With so many tweets, one would be forgiven for thinking that one damaging tweet would be easily lost in the traffic and quickly forgotten. Unfortunately, that does not seem to be the case. Employers you should have a plan in place to plan to respond to any comments made by your employees that may potentially damage your brand. A delay in responding or an inappropriate response may further damage your brand.