IP Quick Intellect

Many businesses engage in social media as a means on establishing an online presence and building a direct line of communication with their client base. With 645,750,000 active registered users, Twitter is one of the main platforms that companies choose to get the word out about their business. So, do the standard intellectual property (IP) rules apply to Twitter? After all, how much trouble can you get into with 140 characters? Answer: A lot.

There is no doubt there awaits an array of business opportunities for companies that engage in social media. By now, most companies should have a solid understanding of the risks associated with social media and the harm that comments or tweets (especially those posted in frustration) may cause. Not only emotional harm, but also harm to one’s reputation and business. Let’s look back at a case that highlights the importance of “post” checking.

With more than 1 billion users on Facebook alone, it is no wonder that more and more businesses are using social media to promote the name of their brands and engage with customers about their goods and services. It is a way for a business to generate goodwill at low cost and to target particular groups.