Nicole Matejic is an internationally recognised military information operations, social media and crisis communications advisor who is a regular instructor and speaker for NATO. Known as The #SocialFirefighter® – Nicole is the author of Social Media Rules of Engagement published by Wiley, and heads up international think-do tank, Info Ops HQ, as well as social media crisis consultancy Social Media Monster. From the cyber-trenches fighting terrorism on the social media battlefield, to the boardrooms of Government and big (and small) business, she is known for her proactive, innovative and no BS approach to strategic communications and managing crises. Follow Nicole on Twitter: @NicoleMatejic