Good news for Companies running promotions on Facebook
On 27 August 2013, Facebook published updated terms and conditions relating to its pages and promotions on such pages. These terms significantly amend the previous Facebook terms and conditions that were the subject of my previous blog: http://cgsocialmedialawyers.wordpress.com/2013/05/23/could-a-user-liking-your-wall-post-result-in-the-removal-of-your-page-by-facebook/
The new Facebook terms and conditions mean that there is no longer a restriction for using Facebook:
- features and functionalities as a promotion registration or entry mechanism, which means that a user may ‘like’ or ‘check in’ to a place for automatic registration or to enter a promotion
- features and functionalities such as the ‘like’ button as a voting mechanism for a promotion
- to notify winners whether it be through Facebook messages, chat or posts on profiles (timelines) or pages within Facebook.
These provide greater flexibility to companies that wish to run promotions and competitions on Facebook. Even with these changes you need to ensure you follow the guidelines for Facebook promotions correctly. If you don’t you may be at risk of having your page shut down.
Also, bear in mind that running a promotion on Facebook must, in addition, comply with all other applicable laws and regulations of each Australian State.
If you need advice on writing terms and conditions for Facebook promotions, please contact our experienced lawyers at Coleman Greig (02) 9895 9200.